With the new year upon us, some may have felt the affects of blue Monday this week. Thankfully, Seth Godin comes to the rescue with some straight and to the point advice for the year ahead; own your priorities, your boat, your compass.
Atlantic Philathropies, the organisation setup by Chuck Feeney to give away his huge fortune, has published their final report titled Zero Is The Hero. The report gives an overview of the amounts invested around the world in different industries. The fascinating story of Chuck Feeney is told excellently in the book The Billionaire Who Wasn't (affiliate link) by Conor Clery.
Toyota are planning to build a prototype city of the future called Woven City on 175 acres at the base of Mt. Fuji. The city will be fully powered by hydrogen fuel cells and it will feature segregated transport links for different type of autonomous zero emissions vehicles and state of the art robot filled smart residences made of wood using traditional Japanese wood joinery. The first population set of 2000 people will be employees, retirees and industry partners. Ground breaking is due to start in 2021.
Working in software, I sometimes run into problems convincing project stakeholders about the purpose and limitations of project specs. This blog post from Seth Godin about defining the problem first and aiming to solve it, rather than aiming to write a spec for it, is absolute gold.
Backlinko published a comprehensive guide on the latest local SEO techniques for local businesses. 46% of all Google searches have local intent and 29% of Google SERPs now contain a local map pack in the results. The guide also states that 74% of uses that search for something local on their phone end up visiting a store that day. To optimise your local results listings, your Google Business Profile and NAP (Name, Address and Phone Number) citations are all important.
The Tropical MBA podcast is great every week, but recently they released a fantastic interview with Nick Huber, co-founder of Storage Squad. A few episodes previous, Nick was on the show to talk about Storage Squad but during this follow up episode, he described the somewhat untapped opportunity of starting a traditional service business where the competitors have little to no web presence, and subsequently crushing them!
Among the daily wisdom shared by Seth Godin this week was this gem about taking ownership of the work you are doing. So many problems occur in an environment of pass-the-buckery or siloed responsibility, this is how to fix that.